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A culture marketing and integrated communications agency.

We help brands engage culture in ways that are both authentic and relevant.

 
 
 
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AGW’s ability to translate our short-term objectives into an actionable plan that contributed to our broader mission –engaging multicultural and creative communities– was their most impressive feat.
— Lucinda Martinez , SVP Multicultural Marketing at HBO

Some of our clients include:

“AGW has been an integral communications arm for Dots... they were critical in architecting narrative systems and connection points with major cultural and business outlets. They ensured we were showing up in powerful contexts with the right audiences.”
— Ondriona Monty, Chief Marketing Officer at DOTS

OUR SERVICES
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CULTURE PROGRAMMING
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INFLUENCER MARKETING
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CONTENT STRATEGY & DEVELOPMENT
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PUBLIC RELATIONS
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SOCIAL STRATEGY & COMMUNITY MANAGEMENT
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PAID SOCIAL
(BUYING & PLANNING)


WHY AGW?

Reach out to us if you've ever had one of these thoughts.


"My brand should engage art, music, fashion, design etc., but I'm unsure how." 

"We dump a ton resources into programs and activations but we don't show up in any of the right outlets... I feel like my PR agency just doesn't get it."

"We need an influencer program. Do I get a big celebrity with a lot of followers? Or maybe a handful of influencers? I don't know where to begin."

"My company spends a ton of money on programs but it's not translating to social. It doesn't feel like we're building relationships with our customers."

"Technically, we're on social, but we get no engagement, we can't drive traffic, downloads, sales, visibility etc. What does success on social even look like?"

"Our content is great but it doesn't perform. We don't getting pickup in media, we aren't getting views, comments or shares on social etc. Something's wrong."

 
 
ADAM GORODE, Co-Founder & CEO

ADAM GORODE, Co-Founder & CEO

Adam Gorode is the Co-Founder and CEO of AGW.

Gorode co-leads the award winning agency’s creative vision and growth, working with iconic companies that include Condé Nast, Red Bull, Dots, Armani Exchange, MTV, Mother New York, and ’47 among others.

Under Gorode’s leadership AGW has gained notoriety for their unique ability to engineer brands’ participation in elusive cultural circles earning the company both a Clio for their work with HBO and a Mashable Mashie for their work with Target.

Prior to founding AGW, Gorode worked with agencies and Fortune 500 companies, crafting digital strategies that helped his clients adapt to the emergence of social media and address the changes that would follow.

Gorode's career started at Syracuse University, where he studied music business and moonlighted as a concert promoter booking Kanye West, Snoop Dogg, and several dozen acts to campus. Gorode recognized early on that social media and mobile technology would upend industries and shifted his focus beyond music to create a company equipped to take advantage of new landscape in pursuit of fostering richer exchanges between culture creators and brands.

 
KATIE WITKIN, Co-Founder & COO

KATIE WITKIN, Co-Founder & COO

Katie Witkin is the Co-Founder and COO of AGW.

Since co-founding the agency at 25 in 2013, Witkin co-leads the award winning integrated and marketing communications agency working with iconic brands including Condé Nast, Dots, Armani Exchange, MTV, Mother New York, and ’47 among others.

Witkin is one of the driving forces behind the agency’s success, spearheading AGW’s account operations and developing innovative strategies to guide AGW’s impressive client roster.

Witkin is member of the Forbes Agency Council, and as a proud University of Wisconsin-Madison Alum, she helps run The Madison Square Badgers Alumni group in the New York greater area and sits on the board.

Prior to founding AGW, Witkin began her career at Sony as a Sony College Marketing Representative and later took on social media leadership roles at music digital marketing agency, Sneak Attack Media, and music subscription service, eMusic.

 

A G W
134 N. 4th 2nd Floor
Brooklyn, NY 11249