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A culture marketing and integrated communications agency.

We help brands engage culture in ways that are both authentic and relevant.

 
 
 
AGW’s ability to translate our short-term objectives into an actionable plan that contributed to our broader mission –engaging multicultural and creative communities– was their most impressive feat.
— Lucinda Martinez , SVP Multicultural Marketing at HBO

Some of our clients include:

“AGW has been an integral communications arm for Dots... they were critical in architecting narrative systems and connection points with major cultural and business outlets. They ensured we were showing up in powerful contexts with the right audiences.”
— Ondriona Monty, Chief Marketing Officer at DOTS
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OUR TAKE ON CULTURE

The word culture is thrown around a lot. We see culture as a community’s collective or shared experience and value system. Art, music, performance, technology, and the like are mediums for outwardly expressing or sharing one’s culture with others. At AGW, we’re most interested in exploring and facilitating this creative expression in new forms as yet unknown. A key to our success is a nuanced approach to culture. It's easy to forget that creative output, more specifically in the arts, is rooted in scholarship whereas brands by their nature are rooted in commerce. Finding a balance where artists and brands can coexist, even thrive, is where we’ve found our sweet-spot.

 

 
 
ADAM GORODE, Co-Founder & CEO

ADAM GORODE, Co-Founder & CEO

Adam Gorode is the Co-Founder and CEO of AGW.

Gorode co-leads the award winning agency’s creative vision and growth, working with iconic companies that include Condé Nast, Red Bull, Dots, Armani Exchange, MTV, Mother New York, and ’47 among others.

Under Gorode’s leadership AGW has gained notoriety for their unique ability to engineer brands’ participation in elusive cultural circles earning the company both a Clio for their work with HBO and a Mashable Mashie for their work with Target.

Prior to founding AGW, Gorode worked with agencies and Fortune 500 companies, crafting digital strategies that helped his clients adapt to the emergence of social media and address the changes that would follow.

Gorode's career started at Syracuse University, where he studied music business and moonlighted as a concert promoter booking Kanye West, Snoop Dogg, and several dozen acts to campus. Gorode recognized early on that social media and mobile technology would upend industries and expanded his focus beyond music to create a company equipped to take advantage of the new landscape, in pursuit of fostering richer exchanges between culture creators and brands.

 
KATIE WITKIN, Co-Founder & COO

KATIE WITKIN, Co-Founder & COO

Katie Witkin is the Co-Founder and COO of AGW.

Since co-founding the agency at 25 in 2013, Witkin co-leads the award winning integrated and marketing communications agency working with iconic brands including Condé Nast, Dots, Armani Exchange, MTV, Mother New York, and ’47 among others.

Witkin is one of the driving forces behind the agency’s success, spearheading AGW’s account operations and developing innovative strategies to guide AGW’s impressive client roster.

Witkin is member of the Forbes Agency Council, and as a proud University of Wisconsin-Madison Alum, she helps run The Madison Square Badgers Alumni group in the New York greater area and sits on the board.

Prior to founding AGW, Witkin began her career at Sony as a Sony College Marketing Representative and later took on social media leadership roles at music digital marketing agency, Sneak Attack Media, and music subscription service, eMusic.